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02
2008
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12
There will be times when we ride the wind and break the waves.
I have been working in sales for four years. Over these four years of work and learning, both my professional skills and my service philosophy have evolved—but all these changes have been aimed at better serving my role. ◆ Professional Skills When I first started in sales, my understanding was quite basic. In my mind, sales simply meant leveraging the PCB knowledge I had acquired to make phone calls to customers, take orders, and pay regular visits—nothing more. This mindset persisted throughout my first year on the job. As my workload grew and I began interacting with an expanding range of clients,
I have been working in sales for four years. Over this period, both my professional skills and my service philosophy have evolved, but these changes have all been aimed at better serving my work.
◆Business Skills
When I first started in sales, my understanding was quite basic. In my mind, sales simply meant leveraging the PCB knowledge I’d acquired to make phone calls with customers, take orders, and pay regular visits—nothing more. This mindset persisted throughout my first year on the job. As my workload grew and I interacted with an expanding range of clients, their needs became increasingly diverse. I had assumed that the technical expertise I’d gained in production would suffice, but reality quickly proved otherwise. Faced with this situation, my immediate response was to deepen my knowledge of PCB technology—broadening my skill set to meet professional demands and better serve our customers. For instance, upon receiving a customer’s GERBER file, a sales representative should use specialized software to review the data, gaining a clearer picture of the client’s requirements. This, in turn, necessitated proficiency with relevant tools. To streamline my work, I familiarized myself with key software applications, including CAM350, PROTEL99SE, AutoCAD, UCAM, EZVIEW, and others. Ultimately, the goal of this learning was straightforward: to enhance my ability to support and excel in my role.
In early 2007, I took charge of the SCHNETDER Group’s business. The group serves more than a dozen clients, both domestic and international, and most of their correspondence and various requests are conducted in English—posing a significant challenge for me. Faced with this situation, I had no choice but to confront it head-on. Over time, I gradually built up my vocabulary by consulting translation tools or seeking assistance from colleagues whenever I encountered unfamiliar words, while meticulously recording these terms and industry-specific jargon. Whenever I came across well‑crafted sentences from clients, I would transcribe them and memorize them, so that I could handle similar situations directly the next time. Through consistent accumulation and learning, I categorized the technical documentation translations for the group’s clients into four types, establishing standardized translation templates. At the same time, all incoming and outgoing emails were handled exclusively in English. With this systematic approach, when new products emerged, I only needed to verify the relevant data in the technical documents, thereby saving time on repetitive translations and boosting overall efficiency. Although these measures largely meet my current work requirements, I continue to study spoken English on my own to further enhance my capabilities. While the task is challenging, I remain confident that perseverance will yield results.
In fact, the knowledge I’ve shared above is only a small part of the bigger picture. You might think I’m just talking big, but what I really want to convey is this: once we’ve chosen a company and committed to working there, we must diligently learn and grow in our respective roles, ensuring that we keep pace with the organization’s development.
◆Service Philosophy
Four years in sales have not only deepened my expertise in PCB technology but also reshaped my approach to customer service. Here, I’d like to focus on one key aspect: “teamwork.” The way we tackle challenges—and the perspectives we bring to bear—evolve with each stage of our careers. In the past, I tended to view issues through a narrow lens, often prioritizing my own priorities at the expense of broader collaboration. As the nature of my work changed and new demands emerged, I came to recognize that I needed to recalibrate my methods, attitudes, and principles. While there’s still room for improvement, I’m confident that I’ve taken the first steps—and will continue to take the next. Why have I come to feel this way? Through various experiences, I’ve come to appreciate the power of teamwork and the vital importance of mutual cooperation. We must not only proactively receive information from the preceding stage and strive to deliver on our tasks but also ensure that our work is passed on to the next stage in its most polished form. Each task is like a link in an unbroken chain; if any single link is missing or flawed, the whole system falls short of being perfect, complete, or fully functional. That’s why it’s essential for each of us, in our respective roles, to do our utmost to fulfill our responsibilities. I believe that as long as we work together, linking our efforts seamlessly, every project will have a clear beginning and end, closing the loop. This is a heartfelt insight that has emerged from my journey.
As the years pass and we look back on the past, we can clearly see that every path we’ve walked bears the imprint of our collective efforts and the joy of our shared successes.
Sales Department II: Zheng Wenxin
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